Nike!

The demographic segment for me is age 18, white, female ,and middle class.The geographic ould be colder weather more urban large population. They would have to go for winter but casual shoe type. The shoes would have to be brighter color but more in the casual area because I'm not very athletic. Behavioralisticlly they would have to be sold toward the begining of the school year. I would be a first time buyer and they would have to be less expensive. My main riosk would be the finanical risk because i would worry about haveing money for other more important things.